There’s something almost counter intuitive about it, but I think that the best chance we have of preserving the beautiful, natural places on our planet is to get people out to truly experience them; to really care about them.
In this age of extreme connectivity, we’re exposed to some of the most amazing places on Earth from the comfort of our beds. We can open Instagram waiting for food at a restaurant, on a conference call, in the drive-thru at Starbucks, anywhere and immediately get a glimpse of the wilds of this world.
When we’re faced with the stark beauty of the Arctic or the remote beaches and rain forests of Asia, its easy to fall in love in a passive way. Nobody wants to see the ice caps melt, nobody wants to see forests bulldozed to grow crops or build homes for our exploding population. Its easy to pretend we care.
Its a passive care, though. Its like seeing a shooting on the news. Its horrifying. Its sad. We feel sympathy, but do we really care? Does it really, deeply affect us? What about when that shooting happens at your neighborhood theater, or in your kids’ school? Suddenly it becomes very, very real. Suddenly you really, really care. Because you’re truly experiencing it.