If you haven’t seen The North Face’s new campaign, click on the link above.
“SOME PEOPLE BUILD WALLS.
OTHER PEOPLE CLIMB THEM.
WE’RE DOING BOTH.
We’ve spent 50 years searching for walls to climb because, to us, they offer both challenge and opportunity and they fan the flames of our curiosity. Climbing has taught us to trust, to work together, to create safety in partnership and meaning out of hardship. We see walls as a place to unite our community, so we’re building walls that reflect the world we want to see.”
When I saw this campaign on social media this morning, it impacted me hard enough to write a blog post for two reasons.
As I scrolled through the page dedicated to this new campaign, it struck me that no matter who we are, we have walls in our lives. Sometimes they’re little garden walls, other times they’re maximum security prison type walls, but walls of all kinds exist in our lives. These walls are built by society, by our haters and sometimes even those that love us. These walls are more often than not, built by us (or if not built entirely, then heightened, razor-wire-added as our self-doubts pile on.)